Castleoflostmagic - World Usability Congress

Castle of lost Magic

Join the 3 days workshop about creating a human centred extraordinary strategy for your company.

„People may forget what you said, but they’ll never forget how you made them feel.“

„You don’t build a business. You build people – and people build the business.“

„The best marketing doesn’t feel like marketing – it feels like a gift.“

What you learn, you will experience.

In a world of sameness, the extraordinary stands out. This is not just another workshop. It’s a transformational journey for leaders, creatives, CX and marketing professionals who are ready to shape the future through unforgettable experiences.

Over three immersive days, you’ll dive into a powerful mix of strategic thinking, emotional storytelling, adventure, and deep team alignment. Together, we’ll leave the ordinary behind – and build the kind of magic that customers, colleagues, and communities talk about for years.

An exclusive group of 30 magical aspirants will join the adventure to find the lost magic!

Day 1:

Magical Aspirants will get the introduction
How to create a vision and create your own
Organizational Targets / How to define a target
Build & measure responsibilities
A special life experience
Network and change your experiences
NIGHTMARE / Experience the 7 deadly sins

Day 2:

How to create your story’s out of the vision
Define your own stories
Wrap Up & a strategic organization / Find the magic point
Magic Experience Value Proposition
Experience vs. Efficiency
A special life experience
Foundation of an Experience
Dimensions of Enthusiasm
Build your own experience
Knights Dinner
Dracula on stage – the dress rehearsal begins

Day 3:

The magic rules to boost your spell
Your last challenge
Magineer awardness
Experience a role model company
Going back home to bring magic into the world

Led by Legends!

Our trainers carry over 120 years of combined experience on their shoulders – and yet, they remain the best-kept secret in the industry.

With more than a decade of work for brands like Disney, Red Bull, and many more, they’ve crafted unforgettable experiences that moved millions. Now, they’re bringing that magic to you.

Expect inspiration. Expect transformation.
But most of all – expect the unexpected.

Meet Joe Lanzisero at the castle — a true legend in the world of immersive storytelling. With over 35 years at Walt Disney Imagineering, Joe has led the creation of iconic experiences like Mickey’s Toontown, Mystic Manor, and Toy Story Land, shaping the magic across Disney parks and cruise ships worldwide.

At the Castle of Lost Magic, Joe brings his unparalleled expertise to explore the art of storytelling, emotional design, and the future of themed entertainment. Prepare to be inspired by a master of imagination.

Why Join?

Because people may forget what you said, but they will never forget how you made them feel.
This workshop gives you the tools – and the space – to design exactly that.

Are you ready to turn your brand into a movement?
Join us. Create the extraordinary.

Learning skills

After this 3 days workshop you will have following skills: You are able to

Craft a compelling strategic human centred vision for organizational success.
Define and align strategic organizational experience targets.
Develop engaging stories rooted in your vision.
Balance experience creation with operational efficiency.
Apply the ‚Dimensions of Enthusiasm‘ in your daily work to create loyality.
Design memorable customer experiences.
Navigate organizational change with strategic storytelling.

Why it’s an advantage for your company

Reduce the risk of strategic misalignment
Misunderstood or disconnected visions create confusion and slow execution. This workshop ensures alignment from the start — across functions and roles.
Leave the workshop with practical tools for your daily work
Participants return not just inspired, but equipped — with proven methods, canvases, and experience design tools they can immediately apply in strategy, leadership, marketing, and team development.
Unlock new opportunities for business value creation
By learning to design around human needs and emotional drivers, participants identify untapped potential in products, services, and customer journeys — turning insights into tangible business outcomes.
Accelerate innovation and new service development
The workshop equips teams with creative frameworks and co-creation techniques that can be directly applied to prototype and launch customer-centric services faster and more effectively.
Strengthen storytelling as a business tool
Learn to turn strategies and values into emotionally engaging stories that connect internally and externally.
Build a culture of ownership and initiative
Participants develop responsibility for goals, not just tasks — boosting accountability across departments.
Design unforgettable customer and employee experiences
Learn methods to create moments that drive loyalty, emotional connection, and brand love.
Drive innovation through emotional intelligence
The program activates creativity and empathy — two of the most essential leadership skills in the modern workplace.
Shift mindset from efficiency-only to value creation
Experience-based thinking helps teams focus on what truly matters to people — not just what gets done fastest.
Turn abstract strategies into real-world transformation
Participants return with tangible methods and concepts they can directly apply in business contexts.
Gain competitive advantage through differentiation
Companies that deliver extraordinary experiences — both inside and out — stand out in crowded markets.