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UX is at the heart of all digital experiences and among the premier reasons why people’s expectations are met and surpassed, oftentimes. It’s the reason they will come back to your brand and your company. But what does that truly mean for a connected world? We are tracking the various contexts throughout our everyday life, […]

Keywords: Innovation · Design · Thinking · User Experience · UX Toolbox · Customer Experience The NI© Needs Innovation Model is a structured customized approach for product and service development. Is it magic or a jack of all trades? The Needs Innovation Model can best be understood as a combination of various established concepts, models […]

Carrie Yury Vice President, Experience Research – BeyondCurious Carrie Yury is talking about Managing AGILE RESEARCH. Managing Agile Research See her LinkedIN Profile:    

Life as a student can be stressful, especially at the end of the semester. As students approached us, to hand in the UX-Championship poster a bit later, we decided to extend the deadline for everyone! Find further details about the UX-Championship here. So enjoy your summer and we look forward to hear for you in […]

We recommmend Usability Mapping® as a method for usability engineering technical documentation products Read more at:

By Brent Crane | Mar 31, 2015 | The Atlantic How international experiences can open the mind to new ways of thinking Kenneth Lu/Flickr There are plenty of things to be gained from going abroad: new friends, new experiences, new stories. But living in another country may come with a less noticeable benefit, too: Some […]

Has the time really come, that 3D experiences will already this year become reality and follow us via apps into daily life? A good reason for this: The technology is ready! Our modern smartphones have enough computing power to produce engaging graphics and take our brain in artificial 3D worlds. I must confess that I […]

People often overlook new visual details added to an existing image. This change blindness can affect critical information such as error messages and navigation menus, leading to user confusion and task failure. Luckily, with the right visual presentation you can dramatically reduce the likelihood of change blindness. © Jeanette Dietl – Our minds are […]

Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to easily measure almost anything, and apps, social media platforms, websites, and email programs come with […]

Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification At times it can be a hard internal sell to justify the costs and […]