Magic Moments
In a world obsessed with speed, automation, and efficiency, businesses risk losing the one thing that truly sets them apart: emotional connection. The business part of MAGINEERING offers a compelling counter-narrative, inviting companies, leaders, and creators to design not just systems or products, but extraordinary emotional experiences.
Its core belief: people don’t remember transactions—they remember how you made them feel. Whether in customer experience, employee culture, or brand storytelling, emotion is the true differentiator. Through a blend of practical design principles and human psychology, MAGINEERING provides a framework to craft moments that matter: meaningful, surprising, and deeply human.
This is not about slowing down productivity—but about slowing down enough to connect. Because in a market where everything works, what wins is what feels.
MAGINEERING empowers leaders to shift from efficiency to emotional impact, and from passive users to loyal believers. It’s a strategic playbook for those who want to build businesses people don’t just buy from—but believe in.
Included Case Studies
- Mirjam Wouters: Global Innovation Experience Labs lead | Philips I&S
- Mario Schwaiger: CEO at Spintower
- Klaus Purkarthofer: Purkarthofer Eis
- Bruce Horn: Apple Follower and inventor of Apple Finder
- Josef Loibner: Head of Scene Shop / Art & Event
- Joe Lanzisero: Disney
- Johannes Robier: World Usability Congress
Written by Legends!
Written by industry legend Joe Lanzisero, former Disney Imagineer, and innovation leader Johannes Robier, MAGINEERING blends deep storytelling with strategic insight. It’s a guide to designing emotional, unforgettable experiences in a fast, automated world. With decades of creative and business expertise, the authors show how to rekindle magic in brands, teams, and lives—one meaningful moment at a time.
