Magineering

How to Engineer extraordinary moments that matters , On Purpose.

In a world obsessed with speed, automation, and efficiency, businesses risk losing the one thing that truly sets them apart: emotional connection. The business part of MAGINEERING offers a compelling counter-narrative, inviting companies, leaders, and creators to design not just systems or products, but extraordinary emotional experiences.

Its core belief: people don’t remember transactions—they remember how you made them feel. Whether in customer experience, employee culture, or brand storytelling, emotion is the true differentiator. Through a blend of practical design principles and human psychology, MAGINEERING provides a framework to craft moments that matter: meaningful, surprising, and deeply human.

This is not about slowing down productivity—but about slowing down enough to connect. Because in a market where everything works, what wins is what feels.

MAGINEERING empowers leaders to shift from efficiency to emotional impact, and from passive users to loyal believers. It’s a strategic playbook for those who want to build businesses people don’t just buy from—but believe in.

Written by Legends!

Written by industry legend Joe Lanzisero, former Disney Imagineer, and innovation leader Johannes Robier, MAGINEERING blends deep storytelling with strategic insight. It’s a guide to designing emotional, unforgettable experiences in a fast, automated world. With decades of creative and business expertise, the authors show how to rekindle magic in brands, teams, and lives—one meaningful moment at a time.