The Value of UX
The Value of UX with Ahmad Alhuwwari
Ahmad Alhuwwari, a leading UX and CX consultant in the Arab world, emphasized that while the core value of UX is universal, its importance is especially pronounced in Arabic countries due to the current growth phase in the region. He noted that while Western countries saw a UX boom around 2012–2013, the Arab world is experiencing it now. As awareness increases, businesses are beginning to understand the depth of UX beyond UI, recognizing the need for unique and culturally localized user experiences.
Localization is particularly vital due to language direction (right-to-left in Arabic) and cultural nuances across the 22 Arab nations. Alhuwwari pointed out that successful local businesses differentiate themselves through strong UX, which enhances competitiveness, retention, and customer loyalty. Companies that neglect UX risk becoming obsolete.
His closing message to the global UX community: „Believe in UX and the process. Good UX practitioners will endure—even in the age of AI—while subpar ones won’t.“
About the expert
Ahmad Alhuwwari
Senior CX & UX Consultant
I’m a UX & Entrepreneurship Consultant & Trainer based now in Amman, Jordan.
While studying Master’s in Australia, I designed & evaluated User Interfaces of many business applications, websites, and machines, my passion for User Experience is endless.
Strong experience with User Experience Design with over 20 years of dedicated focus in information architecture, visual design, and interface design.
Specialties: Solid Background in Web Design principles and concepts, can teach and manage everything about web design from scratch
The breadth of my expertise covers a wide area of responsibilities. I am a hardworking, ambitious leader and motivator. I am recognized for flexibility, adaptability, and a high degree of expertise in the Multimedia and Web design field. I am quite familiar with using analytics tools like; Google Analytics, Kiss Metrics, and Userzoom.
Outstanding in Digital marketing, SEO, Email marketing, Social media advertising, and E-Commerce concepts
My training’s skills were developed through my engagement in several workshops and training courses in many universities, colleges, companies, and privet & public organizations.
Moreover, I speak at conferences about UX, Education, and Entrepreneurship topics.