The Value of UX
The Value of UX with Markus Pirker
In the interview, Markus Pirker highlights the core value of user experience as „certainty.“ He explains that UX provides clarity in what to build, what to fix, and—crucially—what not to build. By involving real users in the development process, UX helps test assumptions and validate decisions, reducing the risks associated with product development.
Pirker contrasts UX with guesswork, warning that building without user insight leads to wasted resources and ineffective products. He describes UX as a de-risking process that replaces speculation with informed choices. At Userbrain, this approach is operationalized through a platform that allows companies to observe real users interacting with their products, revealing both pain points and opportunities.
In essence, UX transforms product development from guessing into a process driven by real user insights, increasing the likelihood of success.
About the expert
Markus Pirker
CEO @ Userbrain
Do you struggle to understand your users and wish you could streamline feedback into actionable insights?
I’ve been there…
For over a decade, I’ve witnessed firsthand how challenging it can be for businesses to integrate real user feedback effectively.
Even as co-founder of Austria’s standout UX agency, Simplease, which helped notable clients like Nokia, Siemens, and Red Bull, we faced the same issue:
The lack of consistent, actionable feedback often led to misguided design choices and wasted resources.
Without a reliable way to understand what users truly needed, the frustration of missed opportunities was all too real.
Imagine having a straightforward, powerful tool that delivers precise user insights, helping you understand exactly what’s working and what’s not. This would enable you to make informed decisions, enhancing your product’s user experience and driving growth.
That’s why we created Userbrain—a user testing tool supported by hundreds of thousands of testers.
Userbrain provides clear, actionable feedback, allowing you to see through the eyes of your users and refine your product effectively.