Business Boost by Ganesh Karthik Sankar

UX is a human-centered business driver that boosts growth, efficiency, and long-term value even in an AI-driven world.

The interview explains that UX (User Experience) is a critical business driver across both consumer and enterprise products. In consumer products, good UX directly impacts customer retention and growth, which are essential for revenue. Since technology especially with AI makes it easy to build products, UX becomes the key differentiator that creates meaningful, engaging experiences and “aha moments” for users. In enterprise products, UX focuses on efficiency and productivity. By improving workflows, reducing time on tasks, and eliminating pain points, UX helps companies save time and operational costs. This translates directly into financial value. Additionally, the interview highlights that despite increasing automation through AI, UX remains inherently human-centered. This makes it a durable and future-proof discipline, as it requires understanding human needs, behaviors, and emotions something AI alone cannot fully replace.