The Value of UX

Anthony Giannoumis

In the interview, Anthony Giannoumis explains that the value of UX (User Experience) comes down to three key points: New Perspectives UX helps organizations see their products and services from viewpoints they would not otherwise recognize. It reveals insights that are impossible to gain without directly considering user experiences. Connection Beyond the Usual Audience UX enables companies to engage with people outside their familiar user groups — especially those who might face barriers when using products or services. Better Products for More People Ultimately, UX leads to improved products and services that work better, reach more people, and create positive experiences. In his one-sentence takeaway, Giannoumis emphasizes: UX is necessary for some — especially people with disabilities, older adults, or anyone facing barriers — but it becomes beneficial and powerful for everyone. His core message: Designing for inclusion doesn’t just help a few; it improves experiences for all users.

About the expert

Anthony Giannoumis
Anthony Giannoumis

motivational speaker on inclusive leadership

I’m a motivational speaker, workshop facilitator, and thought leader on inclusive leadership. My keynotes showcase my signature methodology – The Sins and Wins of Inclusive Leadership.

I am American by birth, Norwegian by choice, and the world’s only computer programmer turned opera singer turned professor turned comedian turned entrepreneur and co-founder of Inclusive Creation. I am the author of The Sins and Wins of Inclusive Leadership, the co-creator of the Inclusion Game and the mind behind the 4 Fundamental Principles of Universal Design. I am a lifetime diversity and inclusion advocate, a beloved mentor and reverse mentor, and the winner of numerous awards, including from the United Nations, for his inclusive innovations.

I have spoken in over 32 countries and am the author of over 50 scientific articles. I am the founder of the EQUALS-EU network for gender-inclusive innovation, which represents over 24 countries. I have received over 13 million euros worth of research and innovation grants, and as you can imagine, I was the last picked for gym class.