Designing the World We Want – Jared Huke

von | Aug. 6, 2025 | Artificial Intelligence, Education, UX Strategy

The Value of UX

Jared Huke - Designing the World We Want

Jared has been in UX for over 30 years, long before it was even called „UX.“ For him, design is not just a job — it’s a way to improve the world. He believes UX is one of humanity’s most powerful tools to shape better systems, products, and experiences, especially now as AI grows fast. UX helps companies make sure their services are not based on guesswork, but on real understanding and testing. It’s not just about the looks — it’s about building trust, making smart decisions, and solving real problems.

Key sentence: UX is how we make sure technology works for people — not the other way around.

About the expert

Jared Huke
Jared Huke

CEO @ DAITO

With over 20 years of experience in user centered design, digital transformation, energy transition, and innovation, I am the CEO of Daito Design Amsterdam, a design agency that focuses on helping energy companies achieve their goals and optimize their performance. I am also an Accredited UX Professional, a founding board member of the International Accreditation Program for UX Professionals, and a president of the UXPA Netherlands group.

I have successfully managed large design teams and led many Fortune 100 clients to realize their more performant future, especially in the energy sector, from oil and gas to nuclear to solar, wind, and batteries. I have also played a key role in the turnaround of five companies through design, team building, and process/operational innovation. I am passionate about integrating AI into effective business innovation, developing a rigorous data-driven UX methodology, and delivering user experiences that are engaging, efficient, and impactful.