Riskmanagement & The value of UX with Claudia Bruckschwaiger

von | Juli 26, 2025 | Risk Management, UX Strategy

The Value of UX

The Value of UX with Claudia Bruckschwaiger

Claudia Bruckschwaiger emphasizes that the value of UX (User Experience) can be seen from multiple perspectives:

  1. Product Quality and Customer Loyalty: UX improves the quality of products, systems, and services by ensuring they meet real user needs. This leads to greater customer satisfaction and loyalty—not through gimmicks, but through genuinely useful and well-designed offerings.

  2. Employee Experience: UX principles applied internally help streamline processes, reduce stress, and ensure employees and freelancers can work effectively. Human-centered design also means caring for those inside the organization.

  3. Strategic Advantage: At a company-wide level, UX is a strategic tool. It helps businesses define the right products to build, align with real user needs, and reduce the risk of investing in unnecessary or unwanted features. This leads to long-term resilience and success.

Claudia summarizes UX value in one sentence as:

“Whether you are in product design, within your company, or on a strategic level, UX always reduces your risk, reduces your cost, and reduces time to market.”

 

About the expert

Claudia Bruckschwaiger
Claudia Bruckschwaiger

Managing Partner @ Swohlwahr

World is changing – Company culture is changing. Besides transformation and innovation it’s time for Corporate Social Responsibility to be successful in business. That’s why we use Human centered strategy for companies that want to change, to be robust and more efficient – by focusing on the only constant – humans.

I am a trainer and UX strategy consultant with a focus on human-centred, sustainable and needs-oriented change and innovation management. For more than 20 years, I have been dealing with the interdisciplinary connection of different technologies and a strong focus on ethical data-driven solution development. After founding an international startup, project experience in software design, digital strategy and personnel service in a managerial position, I now work on strategic digitization projects with SMEs and corporations. I am a lecturer in interaction design at a vocational college in Salzburg and act as Regional Director Europe of UXPA International.
I am Vice-President and board member of the Association for the International Accreditation of UX Professionals and Quality Assurance in the Professional Field of UX, Usability and Human-centered Design (IAPUX).