The Value of UX
The Value of UX with Clemens Lutsch
Clemens Lutsch, CEO of Swohlwahr and scientific head of the International Accreditation Program for UX, emphasized that UX is a strategic discipline that goes far beyond product design. He explained that effective UX requires organizational maturity and impacts various core areas such as risk management, portfolio planning, employee experience, and corporate culture.
On a strategic level, UX helps organizations design services and products that people genuinely want, rather than manipulating people into wanting them. This approach supports sustainability, accessibility, innovation, and resilience in fast-changing markets.
Lutsch highlighted that UX isn’t about ownership of specific roles but about enhancing collaboration across departments. UX professionals bring a human-centered lens to business, quality management, product design, and more, focusing on evidence-based decisions, reducing risk, and addressing real user needs.
His final message: Despite fears that AI may render UX obsolete, he believes we’re entering a renaissance where UX can thrive and focus on what truly moves us forward.
About the expert
Clemens Lutsch
Human-centered Strategy & User Experience
Human centered strategy for companies that want to change, to be robust and more efficient – by focusing on the only constant – their users.
Enabling organizations to do the right things for the right reasons in the right way!
> 30 years in User Experience & Human-centred Strategy; work in Agencies, Consulting, Industry and Microsoft.
Author and Keynote Speaker, dedicated to a holistic approach to human-centred strategy, UX, ethics and sustainability in an age of digitization.
Professor for Human-centered Strategy and User Experience, Program Manager for BA Studies in Intercultural Interaction Design, Information Architecture & Content Creation at the International University SDI Munich.
Editor of ISO 9241-100
Editor of ISO 9241-161
Chair of the International Accreditation Program for UX Professionals
Member of Certification Advisory Council of Fraunhofer Gesellschaft
Topics: UX Strategy, UX in an Organization, Smart Industry, UX Research and Requirements, UX KPIs, UX ROI, UX & Human-centred Design, International Standards in Human-System Ergonomics, Training & Enablement, Ethics & UX, Sustanability & UX, Organizational Development, Innovation Management, Change Management, Risk Management