UX delivers real ROI – Tushar Deshmukh

by | Mar 2, 2026 | UX Strategy

The Value of UX

Tushar Deshmukh

Tushar, a leading UX advocate in India, stresses the importance of ethical UX, especially in the age of AI. He warns that without proper human-centered practices rooted in research, accessibility, and usability products risk failing, regardless of how advanced the tools are. He urges designers to go beyond superficial trends, return to foundational principles, and integrate accessibility from the start. For him, the value of UX lies in delivering real ROI: satisfied clients, repeat business, and sustainable growth. A mature, ethics-driven UX approach not only boosts revenue but also builds trust, loyalty, and long-term success.

Key sentence:”UX delivers real ROI by satisfying users, driving repeat business, and ensuring products are built ethically for everyone.”

About the expert

Tushar Deshmukh
Tushar Deshmukh

Scientist - Researcher - Sports Science - UX Advocate - UX Mentor Founder

Over 25 years of extensive experience in UX, HCI, UI, Usability, and User Psychology. Holding a Master’s degree in Zoology with a specialisation in Nuclear Chemistry, Tushar made a distinctive transition into the IT domain, where he cultivated deep expertise in digital design and human-centred experiences.

As the Founder & CEO of UXExpert, UXUITrainingLab Pvt. Ltd., and UXTalks, he has played a pivotal role in advancing the UX landscape in India. His companies offer a wide range of services—from UX research and consulting to industry-focused training—catering to professionals, corporates, and academic institutions alike.

Tushar’s dedication to knowledge-sharing is reflected through platforms like UXTalks IN, UsabilityLab Inc. (launching soon), and his most recent initiative DesignImpulse—an insightful platform for thought leadership in design.

He also co-founded InnovaateU EdTech Pvt. Ltd., further expanding his commitment to design education and innovation.

Currently, Tushar serves as UX Advisor to AmplifyReach and Sportsy, where he contributes to elevating user experiences across multiple domains. He actively collaborates with academic institutions as a Visiting Professor, nurturing the next generation of UX professionals.